When Font Size Really Matters

March 10, 2011 - 11:49pm ||| 1 Comment | Add new

Normally when people talk of fleets, they’re discussing a massive number of boats or cars. But when it comes to Microsoft or Apple, the word best describes their lawyers. Like one army standing off against another, these lawyers lob briefs at each other or at judges. This week, one of these arguments caught our attention: Microsoft filed a motion that Apple’s trademark of the phrase “App Store” should be thrown out because… wait for it… the font they used on the application was too small.

Apparently, the minimum font size for the filing was 11 points and Microsoft claims that Apple’s font was smaller than that. A quick examination of the PDF in question (I opened it in Illustrator) shows that the text is indeed set to 10.98 pts. Of course, this could be a rounding error. Whatever the case, it does show, in my humble opinion, a slight sense of desperation.

Here is an article with links to the original documents, in case you’re curious.

Comments (Subscribe to Comments RSS)

1 February 26, 2012 - 1:23pm by Phil Menninger (not verified):

I edit several newsletters, and my standard is a 14pt type. Many of my readers are older people, and any type face below that is often difficult for them to read. At present, I am using 14pt. Verdana as my standard body type.

Coolphil

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